Foundation gets you credible fast. Amplify is the recommended path for most trades. Scale adds deeper proof, more services, and more local coverage.
Founding builds lock current website pricing and the $49/mo care plan. After this intake, care moves to $99/mo and build prices move to standard rates.
Get my website planLaunch Site
Standard price: $1,200
A clean 5-page website for businesses that need trust, speed, and a clear enquiry path without a bigger local SEO push.
Best for: A credible website live fast, without deeper service-page or local visibility work yet.
Start with FoundationIncludes
Lead Site
Standard price: $2,700
The recommended build for most trade businesses. Adds dedicated service pages, stronger local search structure, behaviour tracking, and clearer paths from visitor to enquiry.
Best for: Trades that want service pages, local enquiry paths, and tracking set up from launch.
Get my Amplify planRecommended for most trades
Local Growth Site
Standard price: $4,500
Built for businesses that want to look established across multiple services or areas. Adds deeper proof, case studies, content structure, and launch planning.
Best for: Businesses covering more services, more areas, or higher-trust work that needs stronger proof.
Plan a Scale buildIncludes
For multi-location, automation-heavy, or serious SEO/content builds.
| What you get | Foundation | Amplify | Scale |
|---|---|---|---|
| Best fit | |||
| Best for | First serious site or rebuild | Growing local service business | Multi-area growth push |
| Main outcome | Clear lead path | More local entry pages | Authority, content, and proof |
| Payment | 25% deposit + balance on approval | 25% deposit + balance on approval | 25% deposit + balance on approval |
| Website build | |||
| Pages | Up to 5 | Up to 9 | Up to 15 |
| Page structure | Home, Services, Work, About, Contact | Foundation + 4 high-intent service pages | Amplify + 3 more service pages + 2 case studies |
| Website type | Core 5-page website | Service-page expansion website | Growth website with proof and content depth |
| Mobile optimisation | Included | Included | Included |
| Service pages | 1 total services page | 5 total service pages | 8 total service pages |
| Case studies | Not included | Not included | 2 included |
| FAQ + Blog/Insights | Not included | Not included | Included as built-in sections |
| Getting Found Locally | |||
| Search page basics Clear page titles, descriptions, URLs, and headings so Google and customers understand each page. | Included | Included | Included |
| Google Business Profile Your Google Maps profile. This is where customers see your reviews, hours, photos, directions, and call button. | Setup guidance | Setup or cleanup | Setup or cleanup |
| Structured Google data Extra code that helps Google understand your business, services, location, reviews, and FAQs. | Business + FAQ basics | Business, FAQ, reviews + services | Business, FAQ, reviews + services |
| Google indexing setup A sitemap and Search Console setup help Google find your pages and show whether they are being indexed. | Included | Included | Included |
| Answer-engine file A small file that explains your business to newer search and answer tools. | Not included | Included | Included |
| Proof content | Basic work proof | Stronger service proof | 2 case studies included |
| Insights structure | Not included | Not included | Blog/Insights section included |
| Tracking and support | |||
| Analytics package | Not included | GA4 + Clarity + lead tracking setup | GA4 + Clarity + lead tracking setup |
| Analytics handover | Not included | Included | Included |
| Support | Email support | Priority support | Priority support |
| Growth consultation | Not included | Not included | Included |
Launch Site
$899 one-time
A clean 5-page website for businesses that need trust, speed, and a clear enquiry path without a bigger local SEO push.
Best for: A credible website live fast, without deeper service-page or local visibility work yet.
Start with FoundationLead Site
$1,899 one-time
The recommended build for most trade businesses. Adds dedicated service pages, stronger local search structure, behaviour tracking, and clearer paths from visitor to enquiry.
Best for: Trades that want service pages, local enquiry paths, and tracking set up from launch.
Get my Amplify planLocal Growth Site
$3,499 one-time
Built for businesses that want to look established across multiple services or areas. Adds deeper proof, case studies, content structure, and launch planning.
Best for: Businesses covering more services, more areas, or higher-trust work that needs stronger proof.
Plan a Scale buildChoose your website package first. These bundles are quoted after fit is clear, so the page does not turn into a menu of distractions.
The upkeep most clients need after launch: hosting, monitoring, small edits, and quick help when something changes.
Extra local visibility work for businesses that need Google profile cleanup, tracking checks, and ongoing local improvements.
Add-ons for missed enquiries, after-hours questions, follow-up paths, and campaign capture.
25% deposit starts the build. Monthly retainers are not included in the deposit calculation.
Remaining one-time balance is due after preview approval, before launch or handover.
3 included revision rounds. Each round is one consolidated feedback pass on the agreed scope.
Choose Foundation if you need a credible site live fast. Choose Amplify if you want the website to help generate local enquiries. Choose Scale if you need stronger proof, more service coverage, or multi-area growth. Most trade businesses should start with Amplify.
Yes. Start with Foundation, then upgrade to Amplify or Scale when you need more service-page depth, more proof, or stronger local visibility. You only pay the difference in scoped work.
Custom makes sense when the website needs multi-location structure, deeper automation, serious content or SEO scope, or a lead-routing setup that does not fit a fixed package.
Yes. Founding prices are Foundation $899, Amplify $1,899, and Scale $3,499 in Australian dollars. Standard prices are Foundation $1,200, Amplify $2,700, and Scale $4,500.
Most Foundation and Amplify builds are planned around a 7-14 day launch once content, access, and deposit are ready. Scale usually takes longer because of the extra service pages, case studies, and content sections.
A 25% deposit of the one-time build subtotal locks in your build. Monthly retainers are excluded from the deposit calculation. Every build includes 3 revision rounds within the agreed scope.
Kova hosts and maintains the website by default, usually on Vercel, and can buy or connect the domain for you. If you want the site or domain transferred later, Kova can hand it over instead of keeping you locked in.
Share what you are trying to improve, whether that is more enquiries, a cleaner website, better local visibility, or a system that captures missed leads. I'll reply with the most sensible next step.